Norwegian Black Oats.

Your brain consumes ~20% of your body's energy. With its primary and preferred fuel being carbohydrate.

Oats are one of nature's most potent sources of complex carbohydrate - that's the 'good' kinda carbs.

Delivering sustained mental energy. Plus, healthy fats, protein, and fibre.

Grown in Norway's pristine natural environment, our black oats are 40% richer in essential fatty acids than regular oats.

We think they taste better, too.

Nutropic® bar - Natural Oats

+ Essential Brain Nutrients

We combine our oats with essential brain nutrients - DHA omega-3, phosphatidylserine (PS) and choline. Plus, vitamins, minerals, and prebiotic fibre.

Nutropic® bar - Black Oats
Nutropic® bar - Omega 3
Nutropic® bar - Sunflower
Nutropic® bar - Choline
Nutropic® bar - Vitamins
Nutropic® bar - Fiber

DHA Omega-3

DHA is an Omega-3 Essential Fatty Acid. Comprising up to 20% of the total Fatty Acid found in the brain.

Your body does not produce DHA, you must consume it through your diet(1).

Nutropic® bar - Microalgae Left Side
Microalgae Right Side

Our DHA is sourced directly from microalgae. We literally go where the fish go to satisfy their own DHA requirement.

Cutting out the middle fish means there is no compromise on purity, potency or sustainability.


Phosphatidylserine (PS) is a lesser known but crucially important nutrient. A key building block for your brain's billions of cells.

PS is most concentrated in the brain where it represents ~15% of the total Phospholipid Fatty Acid pool (4).

Supplemental PS is absorbed efficiently across the blood-brain barrier. And combining PS-DHA has been shown to significantly enhance cognitive function (2,3).

We source our PS from sunflower seeds originating in Europe.

Nutropic® bar - Sunflower on a field


Choline is one of the most important nutrients for optimal cognitive function.

Like DHA, Choline is an essential brain nutrient that cannot be produced in the amount needed for human requirements (6). It must be consumed through diet.

Our clean, bioavailable choline is produced with advanced NutriGenesis® nutrition technology. Based on Nobel prize-winning research.

Nutropic® bar - Choline

Vitamins & Minerals.

Adequate daily intake of key vitamins and minerals is foundational to optimal brain health and performance. But most of us simply don't get enough from our diets.

Nutropic® bars are packed with vitamins and minerals as clean, bioavailable NutriGenesis®. Including essentials: D3, B12, and magnesium (7-16).

Nutropic® bar - Nutrients Vitamin D
Nutropic® bar - Nutrients Vitamin B
Nutropic® bar - Nutrients MG
Nutropic® bar - Nutrients K
Nutropic® bar - Vitamins & Nutrients Graph

Prebiotic Fibre.

Science shows a strong correlation between gut health and brain health. Scientists in-the-know often refer to the gut as our 'second brain'.

Prebiotic fibre intake is essential for a healthy gut. Effectively feeding friendly bacteria in your gut. Helping to support a flourishing microflora and aiding digestion.

We use high-quality prebiotic fibre from chicory root originating in Europe.

Nutropic® bar - Prebiotic

Delicious Natural Flavors.

Nutropic® bar - Delicious Natural Flavors Left Image

Delicious Natural Flavors.

Available in four delicious natural flavors. Nourish your senses with the world's best-tasting brain food.

Nutropic® bar - Delicious Natural Flavors Right Image
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Start living smarter today.

Nutropic® bar - opened boxes right


1. Duttaroy AK. Special issue "maternal DHA impact on child neurodevelopment." Nutrients. 2021;13(7).

2. . Richter Y, Herzog Y, Cohen T, Steinhart Y. The effect of phosphatidylserine-containing omega-3 fatty acids on memory abilities in subjects with subjective memory complaints: a pilot study. Clin Interv Aging. 2010;5(0):313-6.

3. Glade MJ, Smith K. Phosphatidylserine and the human brain. Nutrition [Internet]. 2015;31(6):781-6. Available from: j.nut.2014.10.014.

4. Baumeister J, Barthel T, Geiss KR, Weiss M. Influence of phosphatidylserine on cognitive performance and cortical activity after induced stress. Nutr Neurosci. 2008;11(3):103-10.

5. Mun JG, Legette LL, Ikonte CJ, Mitmesser SH. Choline and DHA in maternal and infant nutrition: Synergistic implications in brain and eye health. Nutrients. 2019;11(5)..

6. Derbyshire E. Could we be overlooking a potential choline crisis in the United Kingdom? BMJ Nutr Prev Heal. 2019;2(2):86-9.

7. Razzaque MS. Magnesium: Are we consuming enough? Nutrients. 2018;10(12):1-8.

8. Uysal N, Kizildag S, Yuce Z, Guvendi G, Kandis S, Koc B, et al. Timeline (Bioavailability) of Magnesium Compounds in Hours: Which Magnesium Compound Works Best? Biol Trace Elem Res. 2019;187(1):128-36.

9. . de Baaij JHF, Hoenderop JGJ, Bindels RJM. Magnesium in man: Implications for health and disease. Physiol Rev. 2015;95(1):1-46.

10. Al Alawi AM, Majoni SW, Falhammar H. Magnesium and Human Health: Perspectives and Research Directions. Int J Endocrinol. 2018;2018.

11. Slutsky I, Abumaria N, Wu LJ, Huang C, Zhang L, Li B, et al. Enhancement of Learning and Memory by Elevating Brain Magnesium. Neuron [Internet]. 2010;65(2):165-77. Available from:

12. W. X, J. Y, Y. S, Q. W. The Effect of Magnesium Deficiency on Neurological Disorders: A Narrative Review Article. Iran J Public Health [Internet]. 2019;48(3 PG-379-387):379-87. Available from: NS -

13. Volpe SL. Magnesium and the Athlete. Curr Sports Med Rep. 2015;14(4):279-83.

14. Swaminathan R. Magnesium metabolism and its disorders. Clin Biochem Rev [Internet]. 2003 May;24(2):47-66. Available from:

15. Pettersen JA. Vitamin D and executive functioning: Are higher levels better? J Clin Exp Neuropsychol. 2016;38(4):467-77.

16. Roth HJ, Schmidt-Gayk H, Weber H, Niederau C. Accuracy and clinical implications of seven 25-hydroxyvitamin D methods compared with liquid chromatography-tandem mass spectrometry as a reference. Ann Clin Biochem. 2008;45(2):153-9.

17. Shaw NJ, Pal BR. Vitamin D deficiency in UK Asian families: Activating a new concern. Arch Dis Child. 2002;86(3):147-9.

18. Derbyshire E. Micronutrient Intakes of British Adults Across Mid-Life: A Secondary Analysis of the UK National Diet and Nutrition Survey. Front Nutr. 2018;5(July):1-9.